You’ve finally decided to create a blog. You’ve created a few posts but beyond that you’re not sure what other topics to write on. You decide to browse over to some of your favorite blogs and you start to wonder how do they come up with so many awesome ideas to write about it. What’s the trick?
Well, being a blogger means that you have to have some measure of creativity when it comes to producing content on a weekly basis. But even the best of bloggers run into road blocks sometimes.
I’ve read on several blogs that Google’s keyword planner is a great place to get ideas for topics. And that’s really cool. But these blogs failed to answer one question for me. How do I use Google’s keyword planner?
As someone brand new to the world of freelancing and internet marketing, I was surprised to find how very few tutorials there were explaining how to effectively use Google’s keyword planner yet so many people recommended the tool. Well, I’ve scoured the net and decided to create my own
Keep in mind though that it’s just a general overview and nothing too in-depth. Plus my photo editing skills leave much room for improvement. (A nice way of saying I completely suck at it.)
The first step, naturally, is to make your way over to Google’s Adword Planner.
After you get to the Google Adword page, sign in with your gmail account. If you don’t have one (and really why don’t you?), go ahead and sign up for one. Then sign into Google Adwords. It’s going to walk you through some steps of setting up your first campaign. Don’t worry about that. Google Adwords is actually set up for advertisers. So, that’s why we’ll skip over that.
So once you click on Tools, you’ll get a nifty little menu.
And then you want to click on….
Now at this stage, we get a little bit into SEO.
Enter your keyword that you want to research into the little box. For example, let’s enter budget. You can enter a broad keyword but you’ll probably get a bunch high competitive keywords. Try something more defined. like zero based budgeting (a budgeting method I use). Next, you have the option entering a landing page url. You can skip that as it’s mostly for advertisers. You can choose product category if you want. All it does is pull from Google’s internal database of keyword. You can play with it if you want but not really necessary. You also have some other nifty options, like choosing your target audience. By default, it’s set to the United States with English as the default language. But let’s say you want to target Japanese audiences. Change the country to Japan and the language to Japanese. Get it?
You can also use filters…. let’s say that you don’t want any keywords with less than 1,000 monthly searches, you can set the Keyword Planner to filter out keyword with less than a 1,000 monthly searches. Told you it was nifty. Suggested bid is the same. And of course, the suggested bid is basically how much advertisers are paying cost per click. So, if you a bid with at least $1.00, then you know that there is some demand for the product. It’s safe to assume there is a high demand for the keyword and probably lots of competition too the higher the CPC (cost per click).
So, what you want to look for, in my opinion, is a keyword with low competition and at least $1.00 CPC because this way, you will have low competition for a keyword that is currently making some (if not a lot) of money.
The other options really don’t matter as they are geared more towards advertisers.
Ok. You enter your search term. Set your filters to your liking. And then you get this:
Which leads to this:
Now, on this page you’ll see Ad Group Ideas and Keyword Ideas. Now, you can get some pretty nifty ideas from the Ad Group Idea. Try clicking on the words in the Ad Group Idea to see a list of keywords. You can also click on Keyword Ideas to see a list of keywords. You’ll see the monthly search average and bids on those keywords to see how much traffic they are getting.
Okay, that’s basically it, in a nutshell. Leave a comment and let me know if you found this helpful or not. Have any suggestions on how to make it better? Or do you know of a better tutorial?